PPG Pittsburgh Paints is predicting that strong colors are about to gain momentum in home décor.
”Homeowners reluctant in the past will take the leap into deep and vivid hues” in 2012, the company says. “On a quest for intensity, they will inject their decor with deep indigos like Blue Tang, saturated reds like Rum Punch, big purples like Grape Juice and almost-neon yellows like Citrus Spice.”
Those are four of the 20 key colors presented in PPG Pittsburgh Paints 2012 trends, the Insider's Color Guide.
Personally, I think the colors seem a bit reminiscent of the 80s. Hmm. I’m not sure how I feel about that.
"Intensity is a survival strategy in crisis times," said Dee Schlotter, brand manager for The Voice of Color from PPG Pittsburgh Paints.
"For some, it means seeking out extremes of sensation, rebelling against the bland existence that comes with cynicism and disenchantment,” Schlotter said. “For others it means 'unplugging' in order to reconnect with a life they feel is fleeting."
The company says that “sensation-seekers” will look for vivid hues that stir the senses and set them in motion.
“Their choices will be the vibrant, optimistic colors that pack a punch and can't be ignored," PPG says. “Their spaces will be full of strong contrasts – heavy and weightless, shadow and light, hot and cold. Bold colors that help them stand out in a crowd and showcase their individual personality.”
Others will slow down, the company says, and “carve out time to be truly and deeply present in the moment.”
“Those folks will gravitate towards quiet, understated palettes accented by deep, rich colors that bring mystery and invite intimacy,” PPG says. “Opting for calming neutrals that create the space they crave to think; colors that soften the edges of the day and quiet the chatter.”
PPG Pittsburgh Paints' key trend colors are presented in five-color palette cards.
I’m still thinking over these combinations. I love the Beauty Queen palette above, although I don’t think my husband would be very cooperative.
The other palettes are stretches for me – at least for now. But if they do indeed become fashionable, I’m sure I’ll adapt.
"A trend is never about just one color. It's about the combination of all the colors in a space," Schlotter notes.
The four new Insider's Color Guide trend palettes in PPG Pittsburgh Paints' The Voice of Color program for 2012-2013 will be available at PPG Pittsburgh Paints dealers across the United States.
They are, as described by the company:
Local Revival (shown at right)
This trend is about unplugging from a complicated life and living more simply and in harmony with one's community. It's about reconnecting with the rhythm of the seasons, homegrown foods and the materials of the region. Craftsmanship is valued. Materials are strong and honest classics: leather, wood, aged metal. Design forms are simple and familiar; antique-industrial and retro-mechanical. Folkloric patterns tell the stories of generations.
The palette is a mix of red berries, stone gray and solid brown refreshed by a creamy white. PPG Pittsburgh Paints colors in this palette are Rum Punch (231-7), Burnt Red (133-7), Pralines and Cream (117-3), Earl Grey (522-5) and Poppy Pods (526-6).
Beauty Queen (shown above)
This palette speaks to the unapologetically confident woman. It's the return of glam with a disco sophistication. Beauty Queen strikes a feminine note but doesn't exclude her suave, charming man. It's high-intensity color that can turn light and airy on a dime. Lush and mysterious, soft and fresh, girly but not – the built-in contrasts sensation-seekers want. Ultra-slick surfaces like Lucite and mirrors capture the best spirit of the 70s.
Sharp fuchsia pink and juicy purple are softened with cosmetic pink and freshened with this year's brighter teal and white. PPG Pittsburgh Paints colors in this palette are Grape Juice (240-7), Tutti Frutti (138-7), Whirlpool (202-3), Candlelight Beige (216-1) and Brandy Alexander (535-3).
Quiet Tech (above)
It's impossible to unplug without a place to escape to, so minimalism is the foundation of this trend. Rooms have visual interest without complication. Details and embellishments are kept to a minimum. Pale and mid-tone wood tones don't overpower the space. Shapes are rounded and tactile to keep rooms from feeling barren or cold.
In the palette, ink blues play with earthy and calming neutrals. PPG Pittsburgh Paints colors in this palette are Gray Stone (517-4), Blue Tang (449-7), Chinese Porcelain (449-6), Earthy Ocher (315-5) and Spice Delight (215-2).
Deco Candy (at right and top right)
Bringing together vibrant colors and fun design, Deco Candy transforms a home into an intensely joyful playground. A vivid harmony of citrus accented by this year's bright blue, clean green and tangerine, the color scheme is irresistibly optimistic. Stripes and color-blocking bring a sense of organization to what could otherwise be too boisterous a spectrum of hues.
Colors awaken the senses. PPG Pittsburgh Paints colors in this palette are Mother of Pearl (513-1), Persian Blue (153-5), Hearty Hosta (208-5), Tangerine Dream (123-7) and Citrus Spice (110-7).
What do you think of these color palettes?
And do you think these strong colors are coming in style?
